Revolutionary Times: Guerrilla Fighters and Their Passion for Tobacco
The Mexican Revolution, a historical period of struggle and change, left a profound legacy in Mexico's history. Among the many stories and anecdotes of that era, one lesser-known curiosity is the revolutionary guerrillas' passion for tobacco.
During the Mexican Revolution, a time of turmoil and change, tobacco played a vital role in the lives of many people. At that moment, Mexico was home to several tobacco factories, cigar makers, and cigar factories producing a wide variety of tobacco products. These facilities were not only production centers but also meeting points to discuss political and social matters. The number of these tobacco factories fluctuated over the years, but their influence on Mexican culture and the economy was undeniable. Historians of the Revolution suggest there were approximately 10 tobacco companies during that era, including names like La Prueba, La Balsa, El Sueño, situated in Puebla, Mexico City, and, of course, Veracruz. Some specialized in cigarettes, some in cigars, and some in both products.


One iconic figure of those times was Pancho Villa, renowned for his bravery on the battlefield and his love for quality cigars. During moments of rest and gatherings, Villa enjoyed the aroma and flavor of tobacco, setting him apart as a bold leader and a connoisseur of fine tobacco.
On the other hand, Emiliano Zapata, the "southern caudillo," stood out not only for his revolutionary leadership but also for his refined lifestyle. Unlike many peasants who made up his army, Zapata dressed in elegant suits, wore boots, and smoked imported cigars from Cuba. The southern leader had a sophisticated taste for tobacco and cognac, distinguishing him in his era.
Even amid challenging times and critical decisions, the passion for tobacco did not waver. A touching example is that of Fortino Sámano, a brave guerrilla. Before his execution, Sámano smiled with a cigar in his mouth and bravely requested to be executed with shots directly to the chest.

These stories of men and women from the Mexican Revolution who shared a love for tobacco are a source of inspiration for Casa 1910. As a brand of Mexican cigars, we aim to keep the heritage and passion that these courageous revolutionaries had for tobacco alive. Every cigar we create is a tribute to that era and a celebration of the tradition and bravery of those who fought for a better Mexico.
At Casa 1910, we take pride in paying homage to this part of our history and sharing it with tobacco enthusiasts worldwide. Our cigars are a reminder of an era of struggle, change, and a passion for freedom, in every puff. Join us on this journey through history and flavor, and enjoy the unique experience of our Mexican cigars from Casa 1910. Cheers and revolution!
By Manolo Santiago, Master Blender and Co-Founder of Casa 1910.
